Hi, I’m Serena.

I’m a coach for purpose-driven entrepreneurs.

I help individuals strategize launches, develop their creative side, and maintain emotional wellness while doing it. In my work, I draw on clinical experience as a mental health counselor as well as practical experience as a product designer.

I'm passionate about positive social impact. That's why I've tailored my services to creative individuals who are passionate about the same. I will help you clarify your values and apply a systems approach to creating your purpose-driven business.

My Approach

I believe success and wellness largely come down to mindset. I use cognitive behavioral strategies to help clients become more self-aware. This looks like focusing on how an individual’s thoughts and perceptions affect the way they feel and behave, with an understanding that human behavior is often learned (and, with intentional effort, relearned). With this understanding, I help clients recognize and change unhelpful thought patterns and behaviors to develop more positive ways of interacting with themselves and the world. This process of exploration allows clients to get clear on their values, identify ways to act in alignment with what’s important to them, and become truly purpose-driven.

I use design thinking to approach problems in a human-centered and goal-oriented way. My experience researching, prototyping, testing, and refining courses and products allows me to coach clients through the same process in their business endeavors. This often looks like helping clients access their inherent creativity and helping them approach problem-solving in a systematic way. I especially love to use this approach with helping professionals who would like to reach a wider audience and help more people.

 

Experience

Mental Health Counselor and Coach, HD Counseling, March 2021-present

Program Coordinator/Group Therapist, La Amistad Behavioral Health, August 2020-present
Psychiatric Assistant, La Amistad Behavioral Health, January 2017-Februrary 2019

Senior Learning Experience Designer, Divergent U, August 2019-August 2020

Human Centered Designer, PBP Cooperative, January 2019-February 2020

Mental Health Counselor, Aspire Health Partners & UCF, August 2017-December 2018

Education

MA Counselor Education, Clinical Mental Health Counseling, University of Central Florida

BA Psychology, University of South Florida

UX Design Career Track Certificate, Springboard

 

Design

 

Let’s work together.